Ideal Customer Profile Vs. Buyer Persona: What's The Difference?
What’s the difference between an Ideal Customer Profile (ICP) and a buyer persona? 👇 Three answers: 1. There is no difference. 2. ICPs...
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Kirk Enright
Mar 7, 20234 min read
Organizational Framework Segmentation Worksheets
There are many types of buyer personas and ideal customer profiles. The one thing good ones all have in common is that they're built...
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Kirk Enright
Jun 21, 20224 min read
How To Create Marketing Personas From Pain Points
Marketing Personas are a simple, powerful way for sales, marketing, and design & development teams to better understand, engage and...
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Kirk Enright
Jun 21, 20227 min read
How To Choose A Framework For Your Buyer Personas
A buyer persona is a composite that gives you a richly-detailed picture of your target audiences by combining demographic and...
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Kirk Enright
May 3, 20226 min read
How To Create A Buyer Persona
A buyer persona is a composite that gives you a richly-detailed picture of your target audiences by combining demographic and...
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Kirk Enright
May 2, 20222 min read
How To Create A Simple Sales Playbook From A Buyer Persona or ICP
First, why? In my experience, the benefit to creating and using buyer personas is that they help get everyone on your team on the same...
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Kirk Enright
Apr 25, 20221 min read
Introducing Empathy Maps
Use empathy maps? These are automatically generated as part of the normal buyer persona building process.
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Kirk Enright
Apr 25, 20221 min read
The Easiest Guide To Creating Buyer Personas, Ever
How to create buyer personas? Learn how. Use pain points, use cases, journey maps and more.
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Kirk Enright
Mar 12, 20224 min read
How To Create Buyer Personas From Pain Points
Buyer personas are a simple, powerful way for sales, marketing, and design & development teams to better understand, engage and impact...
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Kirk Enright
Mar 4, 20221 min read
Buyer Personas: Need To Have Or Nice To Have?
Buyer Personas and Ideal Customer Profiles have been around for a long, long time because no business can survive without customers. No...
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Kirk Enright
Mar 2, 20221 min read
B2B Buyer Persona Worksheet
For a lot of people, the hard part of creating buyer personas is identifying key traits, tendencies and characteristics. To make that...
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Kirk Enright
Mar 2, 20221 min read
How To Create A Buyer Persona In 7 Simple Steps
1. Study your customers — Who are they? Why do they buy? 2. Combine and consolidate your research to get a good, overall picture of your...
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Kirk Enright
Jan 13, 20221 min read
Use Case #1: Creating A Targeted B2B Content Marketing Plan
B2B buyer persona use cases
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Kirk Enright
Dec 13, 20211 min read
Why create Ideal Customer Profiles?
I'm asked this question all the time. In my experience, the benefit to creating and using Ideal Customer Profiles (ICPs) is that they get...
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Kirk Enright
Dec 9, 20212 min read
Why you should create buyer personas with your B2B clients instead of for your client.
This is something that comes up a lot in demos and I think there are three good reasons to do personas with your clients instead of just...
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Kirk Enright
Nov 22, 20211 min read
Why Personas?
I'm asked this question all the time. (Though not usually by our beta-users, as they're all branding & marketing types who use our...
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