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OUR STORY

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Power Personas was founded by technology veterans who believe that B2B software applications should solve everyday problems in simple, straightforward ways, with no steep learning curves or excessive information requirements. If you are an agency, designer, dev shop or sales & marketing consultant, and you currently create marketing personas, buyer personas or Ideal Customer Profiles (ICPs) for your projects, we believe we can save you time and money while giving you a much more detailed and actionable picture than you get now.

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OUR VISION

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We've been using personas in marketing, sales and UI/UX projects for years. We're true believes because we've seen the impact they can have, over and over again. Our only complaints about personas are that (1) they take a long time to do right, and (2) not everyone knows how to use them. We created Power Personas to solve these problems, making it quick, easy and cost-effective to create data-driven personas that not only tell you "who" your personas are, but how to convert them.

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Marketing Personas, User Personas, Buyer Personas

The Impact Of Customer Empathy:

171%

Increase in marketing-generated revenue

(SOURCE: Broadview)

36%

Companies who shorten their average sales cycle

(SOURCE: Marketing Insider)

2-5x

Increase in overall website effectiveness

(SOURCE: Hubspot)

Screenshots & Video

Web Hero.001.jpeg

Attract, Engage And Convert More Customers.

Our AI-powered behavioral segmentation & personalization platform shows you how to align your content, messaging and branding with your customers, so it makes a bigger impact. Whether you’re targeting a single type of customer or multiple cohorts, our science-based, human-centered recommendations help just about everyone on your team.

Sharing marketing personas with designers, content creators, influencers, etc.

Flexible Pricing | Only Pay For What You Need

*End-User License Agreement

"I'm Just Curious"

$0

  • Free Plan

  • Single User

  • Includes 1 customer profile

  • Functionality:

    • Create

    • Customize

    • Edit/Revise (traits only)

Individuals

$95/year

  • Professional Plan

  • Single User + Sharing

  • Unlimited customer profiles

  • Functionality:

    • Create

    • Customize

    • Edit/Revise

    • Delete

    • Manage

    • Share

  • Billed Monthly (cancel any time)​

Teams

$16/user

  • Enterprise Plans

  • 5, 10, 25 & 50 User Plans + Sharing

  • Unlimited customer profiles

  • Functionality:

    • Create

    • Customize

    • Edit/Revise

    • Delete

    • Manage

    • Share

  • Billed Monthly (cancel any time)

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