OUR STORY
Power Personas was founded by technology veterans who believe that B2B software applications should solve everyday problems in simple, straightforward ways, with no steep learning curves or excessive information requirements. If you are an agency, designer, dev shop or sales & marketing consultant, and you currently create marketing personas, buyer personas or Ideal Customer Profiles (ICPs) for your projects, we believe we can save you time and money while giving you a much more detailed and actionable picture than you get now.
OUR VISION
We've been using personas in marketing, sales and UI/UX projects for years. We're true believers because we've seen the impact they can have, over and over again. Our only complaints about personas are that (1) they take a long time to do right, and (2) not everyone knows how to use them. We created Power Personas to solve these problems, making it quick, easy and cost-effective to create data-driven personas that not only tell you "who" your personas are, but how to convert them.
Marketing Personas, User Personas, Buyer Personas
The Impact Of Customer Empathy:
Screenshots & Video
Who Are You Trying To Target?
Automatically generate detailed, science-based buyer personas to use for content, messaging, branding, strategic planning and generative AI.
Flexible Pricing | Only Pay For What You Need
"I'm Just Curious"
$0
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Free Plan
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Single User
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Includes 1 Buyer Persona
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Single-region (US)
Individuals
$79/year
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Professional Plan
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Single User + Sharing
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Unlimited Buyer Personas
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Multi-region
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Billed Annually (cancel any time)