Ideal Customer Profile Vs. Buyer Persona: What's The Difference?
What’s the difference between an Ideal Customer Profile (ICP) and a buyer persona? 👇 Three answers: 1. There is no difference. 2. ICPs...
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Kirk Enright
- Mar 7
- 2 min
How To Create A Buyer Personas, Pt. 1: What Is A Buyer Persona And Why Should You Use Them?
Buyer personas are a simple, powerful way for sales, marketing, and design & development teams to better understand, engage and impact...
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Kirk Enright
- Mar 7
- 4 min
How To Create A Buyer Personas, Pt. 2: Getting Started With Research & Analysis
Buyer personas are a simple, powerful way for sales, marketing, and design & development teams to better understand, engage and impact...
80
Kirk Enright
- Mar 7
- 3 min
How To Create A Buyer Personas, Pt. 3: Putting It All Together
Buyer personas are a simple, powerful way for sales, marketing, and design & development teams to better understand, engage and impact...
60
Kirk Enright
- Mar 7
- 4 min
Organizational Framework Segmentation Worksheets
There are many types of buyer personas and ideal customer profiles. The one thing good ones all have in common is that they're built...
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Kirk Enright
- Mar 2
- 1 min
Updated eBooks w/Jobs To Be Done Framework For ICPs & Buyer Personas
We've updated both "The Complete Guide To Building Better Buyer Personas & ICPs" and "A Quick Guide To Buyer Persona & ICP Frameworks"...
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Kirk Enright
- Feb 22
- 1 min
Independent review & video walk-through
Courtesy of The Digital Growth Hacks Club.
400
Kirk Enright
- Feb 16
- 7 min
A few more examples of ChatGPT & Power Personas
A few dozen more tests later and ChatGPT is... interesting. Some good things. Some bad things. If there's an upside, I think it puts puts...
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Kirk Enright
- Jan 19
- 3 min
How to us ChatGPT with Power Personas
ChatGPT is getting a lot of buzz these days, but can it be used with behavioral segmentation & personalization prompts?
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Kirk Enright
- Sep 28, 2022
- 1 min
New Power Personas Feature: Nurturing Sequences
Why: Because the more your content aligns with your customers, the better you'll move them through the funnel What it does: Uses your...
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Kirk Enright
- Jun 21, 2022
- 4 min
How To Create Marketing Personas From Pain Points
Marketing Personas are a simple, powerful way for sales, marketing, and design & development teams to better understand, engage and...
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Kirk Enright
- Jun 21, 2022
- 7 min
How To Choose A Framework For Your Buyer Personas
A buyer persona is a composite that gives you a richly-detailed picture of your target audiences by combining demographic and...
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Kirk Enright
- Jun 21, 2022
- 2 min
How To Create Winning Content From A Marketing Persona
Marketing personas are a simple, powerful way for content marketing teams to better understand, engage and impact their customers. But...
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Kirk Enright
- Jun 20, 2022
- 6 min
How To Create A Marketing Persona
A marketing persona is a composite that gives you a richly-detailed picture of your target audiences by combining demographic and...
130
Kirk Enright
- Jun 20, 2022
- 2 min
How To Create Winning Content From An Audience Persona
Buyer personas are a simple, powerful way for content marketing teams to better understand, engage and impact their customers. But how do...
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Kirk Enright
- Jun 20, 2022
- 1 min
The Easiest Guide To Creating Audience Personas, Ever
Do a lot of research? Do a little research? Either way, this infographic will guide you through the steps. (If you're looking for even...
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Kirk Enright
- May 3, 2022
- 6 min
How To Create A Buyer Persona
A buyer persona is a composite that gives you a richly-detailed picture of your target audiences by combining demographic and...
90
Kirk Enright
- May 2, 2022
- 2 min
How To Create A Simple Sales Playbook From A Buyer Persona or ICP
First, why? In my experience, the benefit to creating and using buyer personas is that they help get everyone on your team on the same...
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Kirk Enright
- Apr 25, 2022
- 1 min
Introducing Empathy Maps
Use empathy maps? These are automatically generated as part of the normal buyer persona building process.
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