How To Create Marketing Personas From Pain Points
Marketing Personas are a simple, powerful way for sales, marketing, and design & development teams to better understand, engage and...
Kirk Enright
- Jun 21
- 7 min
How To Choose A Framework For Your Buyer Personas
A buyer persona is a composite that gives you a richly-detailed picture of your target audiences by combining demographic and...
680
Kirk Enright
- Jun 21
- 2 min
How To Create Winning Content From A Marketing Persona
Marketing personas are a simple, powerful way for content marketing teams to better understand, engage and impact their customers. But...
60
Kirk Enright
- Jun 20
- 6 min
How To Create A Marketing Persona
A marketing persona is a composite that gives you a richly-detailed picture of your target audiences by combining demographic and...
20
Kirk Enright
- Jun 20
- 2 min
How To Create Winning Content From An Audience Persona
Buyer personas are a simple, powerful way for content marketing teams to better understand, engage and impact their customers. But how do...
10
Kirk Enright
- Jun 20
- 1 min
The Easiest Guide To Creating Audience Personas, Ever
Do a lot of research? Do a little research? Either way, this infographic will guide you through the steps. (If you're looking for even...
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Kirk Enright
- May 3
- 6 min
How To Create A Buyer Persona
A buyer persona is a composite that gives you a richly-detailed picture of your target audiences by combining demographic and...
50
Kirk Enright
- May 2
- 2 min
How To Create A Simple Sales Playbook From A Buyer Persona or ICP
First, why? In my experience, the benefit to creating and using buyer personas is that they help get everyone on your team on the same...
30
Kirk Enright
- Apr 25
- 1 min
Introducing Empathy Maps
Use empathy maps? These are automatically generated as part of the normal buyer persona building process.
60
Kirk Enright
- Apr 25
- 1 min
The Easiest Guide To Creating Buyer Personas, Ever
How to create buyer personas? Learn how. Use pain points, use cases, journey maps and more.
110
Kirk Enright
- Mar 23
- 2 min
How To Create Winning Content From A Buyer Persona Or Ideal Customer Profile
Buyer personas are a simple, powerful way for content marketing teams to better understand, engage and impact their customers. But how do...
190
Kirk Enright
- Mar 12
- 4 min
How To Create Ideal Customer Profiles From Pain Points
Ideal Customer Profiles (ICPs) are a simple, powerful way for sales, marketing, and design & development teams to better understand,...
50
Kirk Enright
- Mar 12
- 4 min
How To Create Buyer Personas From Pain Points
Buyer personas are a simple, powerful way for sales, marketing, and design & development teams to better understand, engage and impact...
340
Kirk Enright
- Mar 4
- 1 min
Buyer Personas: Need To Have Or Nice To Have?
Buyer Personas and Ideal Customer Profiles have been around for a long, long time because no business can survive without customers. No...
290
Kirk Enright
- Mar 2
- 1 min
B2B Buyer Persona Worksheet
For a lot of people, the hard part of creating buyer personas is identifying key traits, tendencies and characteristics. To make that...
50
Kirk Enright
- Mar 2
- 1 min
How To Create A Buyer Persona In 7 Simple Steps
1. Study your customers — Who are they? Why do they buy? 2. Combine and consolidate your research to get a good, overall picture of your...
80
Kirk Enright
- Jan 13
- 1 min
Use Case #1: Creating A Targeted B2B Content Marketing Plan
B2B buyer persona use cases
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Kirk Enright
- Jan 13
- 1 min
Use Case #4: Creating An SDR Playbook
Company Type: B2B sales Goal(s): Encourage SDRs to embrace and adopt “best practices” by developing a customer-focused playbook ...
20
Kirk Enright
- Jan 12
- 1 min
Use Case #2: Account-Based Marketing (ABM) Ideal Customer Profiles
Company Type: Growth-focused B2B services provider Goal(s): Get SDRs, marketers and other go-to-market team members to use the right...
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