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Get Better Content From ChatGPT, Claude, Gemini...
Looking for a way to get better content from ChatGPT, Claude, Gemini, etc.? Upload a Buyer Persona from Power Personas first.
Kirk Enright
Jan 121 min read
Sampling Generative AI For Marketers, Agencies & Consultants: Brainstorming Webinar & Lunch-n-learn Ideas
Can AI brainstorm? See what kind of webinars and lunch 'n' learns AI suggests for CMO Copilot, an AI-powered marketing tool for marketers.
Kirk Enright
Aug 19, 20242 min read
Sampling Generative AI For Marketers, Agencies & Consultants: Brainstorming Follow-Up Strategies For Sales Teams
AI in sales? Here's an example of how you can use generative AI to brainstorm follow-up strategies for SDRs, BDRs and sales reps
Kirk Enright
Aug 12, 20242 min read
Sampling Generative AI For Marketers, Agencies and Consultants: Creating A Competitive Analysis
Can AI help with marketing research? Or is it better to do it all yourself?Here, we put AI to the test generating a competitive analysis.
Kirk Enright
Jul 22, 20242 min read
Sampling Generative AI For Marketers: Creating A Creative Brief
Is gen AI any good at creating marketing management materials? Is it bad? Is it somewhere in-between? This series digs in to find out.
Kirk Enright
Jul 15, 20242 min read
Sampling Generative AI For Marketers w/CMO Copilot: Creating A Industry Overview
Can AI generate an industry overview for a targeted audience? Explore the potential of Generative AI for marketing in this post.
Kirk Enright
Jul 8, 20242 min read
Sampling Generative AI For Marketers w/CMO Copilot: Creating A Quarterly Marketing Plan
Is AI over-hyped? Or game-changing? Here, we're sampling generative AI for marketers by using it to create specialized content.
Kirk Enright
Jul 5, 20242 min read
Not sure how to use AI at work? You're not alone.
Not sure how to use AI at work? You're not alone. Here's a straightforward adoption guide for sales, marketing and customer success.
Kirk Enright
Jul 1, 20242 min read
Sampling Generative AI For Marketers: Brainstorming White Papers Ideas
Can AI generate white paper ideas for a targeted audience? Find out by exploring the potential of Generative AI for Marketers.
Kirk Enright
Jun 28, 20242 min read
Sampling Generative AI For Marketers: Brainstorming Jobs To Be Done
Can AI generate usable jobs-to-be-done descriptions for a targeted audience? Let's find out.
Kirk Enright
Jun 21, 20241 min read
SDR & BDR Direct Messaging Framework
A simple framework for direct messaging for content marketers, sales managers, SDRs, BDRs, consultants and anyone else who DMs
Kirk Enright
Jun 2, 20242 min read
Who's Using AI At Work? Everybody, But It's BYOAI
AI adoption is already high, but fueled more by BYOAI than anything employer-provided.
Kirk Enright
May 30, 20241 min read
AI For Marketers & Marketing
CMO Copilot is now live. It's similar to Power Personas, in that it helps you generate customer profiles, but it's more focused...
Kirk Enright
May 16, 20241 min read
AI Is No Substitute For Market Research, But...
"...combining AI with human expertise yields the best results."
Kirk Enright
May 9, 20243 min read
10 Great Uses For Buyer Personas (According To ChatGPT)
I asked ChatGPT to suggest 10 great uses for buyer personas. Here is the list: Creating targeted marketing campaigns: With buyer...
Kirk Enright
Apr 26, 20232 min read
Ideal Customer Profile Vs. Buyer Persona: What's The Difference?
What’s the difference between an Ideal Customer Profile (ICP) and a buyer persona? 👇 Three answers: 1. There is no difference. 2. ICPs...
Kirk Enright
Mar 13, 20232 min read
How To Create A Buyer Personas, Pt. 1: What Is A Buyer Persona And Why Should You Use Them?
Buyer personas are a simple, powerful way for sales, marketing, and design & development teams to better understand, engage and impact...
Kirk Enright
Mar 7, 20232 min read
How To Create A Buyer Personas, Pt. 2: Getting Started With Research & Analysis
Buyer personas are a simple, powerful way for sales, marketing, and design & development teams to better understand, engage and impact...
Kirk Enright
Mar 7, 20234 min read
How To Create A Buyer Personas, Pt. 3: Putting It All Together
Buyer personas are a simple, powerful way for sales, marketing, and design & development teams to better understand, engage and impact...
Kirk Enright
Mar 7, 20233 min read
Organizational Framework Segmentation Worksheets
There are many types of buyer personas and ideal customer profiles. The one thing good ones all have in common is that they're built...
Kirk Enright
Mar 7, 20234 min read
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