Ideal Customer Profiles (ICPs) are a subset of B2B Buyer Personas. They are composites that capture your “most valuable” customers, which are usually defined as one of the following types: (1) High Margin/High Profit )(2) Easy-to-Convert (3) Evangelists/Champions (4) Early-adopters. The process of creating ICPs is similar to the process of creating buyer personas, though ICPs sometimes include less personal information and more industry-specific information, especially when they are used in conjunction with an Account-Based Marketing (ABM) approach.