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How To Choose A Framework For Your Buyer Personas
A buyer persona is a composite that gives you a richly-detailed picture of your target audiences by combining demographic and...

Kirk Enright
Jun 21, 20227 min read


How To Create A Buyer Persona
A buyer persona is a composite that gives you a richly-detailed picture of your target audiences by combining demographic and...

Kirk Enright
May 3, 20226 min read


Introducing Empathy Maps
Use empathy maps? These are automatically generated as part of the normal buyer persona building process.

Kirk Enright
Apr 25, 20221 min read
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