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Use Case #1: Creating A Targeted B2B Content Marketing Plan
B2B buyer persona use cases
Kirk Enright
Jan 13, 20221 min read
17
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Why create Ideal Customer Profiles?
I'm asked this question all the time. In my experience, the benefit to creating and using Ideal Customer Profiles (ICPs) is that they get...
Kirk Enright
Dec 13, 20211 min read
21
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Why Personas?
I'm asked this question all the time. (Though not usually by our beta-users, as they're all branding & marketing types who use our...
Kirk Enright
Nov 22, 20211 min read
47
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