Updated: Jan 26
ChatGPT is getting a lot of buzz for its human-like ability to create blog posts, emails, direct messages, and other types of content from simple prompts.
Is that good? Bad? The start of the Robot Apocalypse?
But until the T-800s and T-1000s arrive from the future to kills us all, I was curious how well ChatGPT would work with our behavioral segmentation & personalization platform. Specifically, whether a user could just grab any of the suggestions it makes related to overall themes, voice & tone, individual subject lines, outlines, use of emojis, etc. and plug them right into a ChatGPT prompt.
I ran a dozen or so tests (sorry OpenAI, I know that cost you all a few cents) and, overall, I was impressed with the results, especially viewing it as a tool to generate first drafts, basic explanations and summaries of current topics.
The only thing I didn't think it did as well was absorb a series of very loosely-related copy points and then weave them all together into something with a "big idea" or central, unifying through-line.
Here's an example of a prompt:
Write a short, sophisticated transformational blog post about ways to help marketers use ChatGPT to achieve their personal goals
This is what ChatGPT wrote (in about 5 seconds):
Marketing is a constantly evolving field, and as technology advances, so do the tools available to marketers. One of the most exciting and powerful tools to emerge in recent years is ChatGPT, a large language model developed by OpenAI. This cutting-edge technology has the potential to revolutionize the way marketers achieve their goals, and in this post, we'll explore some of the ways that ChatGPT can be used to help marketers reach new heights.
One of the most obvious ways that ChatGPT can be used by marketers is to improve the effectiveness of their content marketing efforts. With its natural language processing capabilities, ChatGPT can be used to generate high-quality, engaging content that is tailored to the specific needs and interests of target audiences. This can be a game-changer for marketers, as it allows them to create content that is much more likely to be shared, liked, and commented on, which in turn can help to drive more traffic to their website and increase conversions.
Another way that ChatGPT can be used by marketers is to improve their customer engagement efforts. With its ability to understand and respond to natural language, ChatGPT can be used to power chatbots and virtual assistants that can help customers find the information they need and make purchases quickly and easily. This can be a huge advantage for marketers, as it allows them to provide a high-quality customer experience while also reducing the need for human customer service representatives.
ChatGPT can also be used to help marketers personalize their marketing efforts. With its ability to understand the context and intent of text, ChatGPT can be used to segment audiences and create tailored messaging that is more likely to resonate with specific groups of people. This can be particularly effective when used in conjunction with other personalization tools, such as web analytics and customer relationship management systems.
Finally, ChatGPT can be used to help marketers automate their marketing efforts. With its ability to understand and respond to natural language, ChatGPT can be used to create automated marketing campaigns that can be triggered by specific events or actions. This can help marketers to save time and resources while still reaching their target audiences effectively.
In conclusion, ChatGPT is a powerful tool that can help marketers achieve their goals in a variety of ways. From content generation to customer engagement, personalization, and automation, ChatGPT has the potential to revolutionize the way marketers work and help them to reach new heights. If you're looking to take your marketing efforts to the next level, consider incorporating ChatGPT into your strategy.
If you're curious how this works on the sales front, there's a post on our behavioral segmentation & personalization platform for sales professionals here.