Use Case #17: Developing A Unified B2C Content Strategy
Updated: Jan 21, 2022
Company Type:
Mid-size agency w/consumer-facing client
Goal(s):
Develop a content marketing program that targets influencers and end-users
Solution:
Combine customer survey data, an analysis of existing influencers and anecdotal observations in to create an updated set of Marketing Personas
Practical Benefits(s):
Humanizes targets
Makes it easier to align the overall narrative with core customer drives, needs, motivations, etc.
Gives client (and internal team) a universal reference point
Why It Works:
Nothing makes content easier to create (and more likely to get approved) than having a clear target and a very specific set of themes/narrative preferences.
