Use Case #17: Developing A Unified B2C Content Strategy
Updated: Jan 21, 2022
Mid-size agency w/consumer-facing client
Develop a content marketing program that targets influencers and end-users
Combine customer survey data, an analysis of existing influencers and anecdotal observations in to create an updated set of Marketing Personas
Makes it easier to align the overall narrative with core customer drives, needs, motivations, etc.
Gives client (and internal team) a universal reference point
Why It Works:
Nothing makes content easier to create (and more likely to get approved) than having a clear target and a very specific set of themes/narrative preferences.