Use Case #17: Developing A Unified B2C Content Strategy

Company Type:

Mid-size agency w/consumer-facing client

Goal(s):

Develop a content marketing program that targets influencers and end-users

Solution:

Combine customer survey data, an analysis of existing influencers and anecdotal observations in to create an updated set of Marketing Personas

Practical Benefits(s):

1. Humanizes targets

2. Makes it easier to align the overall narrative with core customer drives, needs, motivations, etc.

3. Gives client (and internal team) a universal reference point

Why It Works:

Nothing makes content easier to create (and more likely to get approved) than having a clear target and a very specific set of themes/narrative preferences.