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Use Case #17: Developing A Unified B2C Content Strategy

Updated: Jan 21, 2022

Company Type:

Mid-size agency w/consumer-facing client


Develop a content marketing program that targets influencers and end-users


Combine customer survey data, an analysis of existing influencers and anecdotal observations in to create an updated set of Marketing Personas

Practical Benefits(s):

  1. Humanizes targets

  2. Makes it easier to align the overall narrative with core customer drives, needs, motivations, etc.

  3. Gives client (and internal team) a universal reference point

Why It Works:

Nothing makes content easier to create (and more likely to get approved) than having a clear target and a very specific set of themes/narrative preferences.

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