Use Case # 21: Sales & Marketing Alignment

Company Type:

Fast-growth, B2B SaaS

Goal(s):

Get sales and marketing to work more closely together, promising the same things and using the same voice

Solution:

Create a single, trusted set of Ideal Customer Profiles that all departments can use

Practical Benefits(s):

1. Allows for more efficient use of resources

2. Underpins the development of a consistent, scalable conversion process

3. Leads to less customer confusion and/or disillusionment as marketing messaging and sales promises are in sync

Why It Works:

Nothing beats a customer bible everybody can reference, especially when independent-minded players are moving fast