Use Case # 21: Sales & Marketing Alignment
Updated: Jan 21, 2022
Company Type:
Fast-growth, B2B SaaS
Goal(s):
Get sales and marketing to work more closely together, promising the same things and using the same voice
Solution:
Create a single, trusted set of Ideal Customer Profiles that all departments can use
Practical Benefits(s):
Allows for more efficient use of resources
Underpins the development of a consistent, scalable conversion process
Leads to less customer confusion and/or disillusionment as marketing messaging and sales promises are in sync
Why It Works:
Nothing beats a customer bible everybody can reference, especially when independent-minded players are moving fast
