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What Makes A Successful CEO?

What makes a successful CEO?


This article from the Harvard Business Review lists four broad characteristics:


1. Decisive

2. Engaging

3. Adaptable

4. Reliable


We thought it would be interesting to create a persona based on these four characteristics along with the occupation Chief Executive Officer.


Attached is a pic of the result.



(If anyone is curious, demographics were set to age: 48, HHI: affluent, Location: suburban, Occupational Class: Professional, Education: college degree and Use Case: influencer)


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