What makes a successful CEO?
This article from the Harvard Business Review lists four broad characteristics:
1. Decisive
2. Engaging
3. Adaptable
4. Reliable
We thought it would be interesting to create a persona based on these four characteristics along with the occupation Chief Executive Officer.
Attached is a pic of the result.
(If anyone is curious, demographics were set to age: 48, HHI: affluent, Location: suburban, Occupational Class: Professional, Education: college degree and Use Case: influencer)