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What Makes A Successful CEO?

What makes a successful CEO?

This article from the Harvard Business Review lists four broad characteristics:

1. Decisive

2. Engaging

3. Adaptable

4. Reliable

We thought it would be interesting to create a persona based on these four characteristics along with the occupation Chief Executive Officer.

Attached is a pic of the result.

(If anyone is curious, demographics were set to age: 48, HHI: affluent, Location: suburban, Occupational Class: Professional, Education: college degree and Use Case: influencer)

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