Courtesy of The Digital Growth Hacks Club.

A few dozen more tests later and ChatGPT is... interesting. Some good things. Some bad things. If there's an upside, I think it puts puts...

Buyer personas are a simple, powerful way for sales, marketing, and design & development teams to better understand, engage and impact...

In my experience, creating personas is a process of using specific parameters to group and differentiate customers. Sometimes parameters...

When we set out to build a marketing, branding and sales persona creator/management tool, there were two pain points we wanted to...

What makes a successful CEO? This article from the Harvard Business Review lists four broad characteristics: 1. Decisive 2. Engaging 3....

I'm asked this question all the time. (Though not usually by our beta-users, as they're all branding & marketing types who use our...