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Buyer Personas: Need To Have Or Nice To Have?

Updated: Apr 25

Buyer Personas and Ideal Customer Profiles have been around for a long, long time because no business can survive without customers. No customer = no revenue. It naturally follows that the more you organize your marketing, advertising and sales efforts around whoever is buying your products or services, the more successful you'll be.


That said, there are so many moving parts to modern marketing, advertising and sales, it's easy for that simple fact to get lost in the process.


That's why Buyer Personas and Ideal Customer Profiles are more important than ever.


How do you get started?


We've pulled together everything we've learned about building Buyer Personas and Ideal Customer Profiles and packaged it up in an eBook you can download here (no cost, no email capture or registration).




What you'll find is an overview, answers to common questions, the process you'll use to build your personas, various templates and worksheets, and more:

  • What is a Buyer Persona?

  • What are the benefits of Buyer Personas?

  • How long does it take to create a Buyer Persona?

  • What’s the difference between a Buyer Persona and an Ideal Customer Profile?

  • How do I create a Buyer Persona?

  • How do I consolidate my research?

  • What do I do after I’ve consolidated my customer research?

  • Step 1: Create an organizational framework for your Buyer Personas

  • Step 2: Use this framework to sort your customers into meaningful groups

  • Step 3: Identify the underlying demographic and/or psychographic attributes each cohort has in common

  • Putting it all together

If you're doing personas, or thinking about doing personas, it's a great resource.

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