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How To Create A Buyer Persona In 7 Simple Steps

Updated: Apr 21

1. Study your customers — Who are they? Why do they buy?



2. Combine and consolidate your research to get a good, overall picture of your customer base.



3. Break your customer base down into distinct groups — try sorting and filtering by use cases, pain points, buying triggers, journey maps, or a framework related to your value prop.



4. Identify the characteristics that customers in each group have in common — needs, wants, drives, motivations, life stages, achievements, lifestyle choices, how much they earn, what they do, where they live, and specific personality traits like “innovative,” “frugal,” “social,” “mindful,” “conscientious,” “intellectual,” etc.



5. Consolidate and condense each group’s common characteristics, keeping only the ones that are most unique, relevant and/or representative, and getting rid of everything else.


6. Use each list of common characteristics to build individual buyer profiles, giving each a unique name, adding a brief personality profile or summary, and including a key image or two.



7. Use your personas with your team — for planning, for creating content, to evaluate different strategies and tactics, or just to look for ways to improve engagement.


Here's an example of a persona created using our AI-powered buyer persona builder:


Looking for more details? Download our free eBook: The Complete Guide To Building Better Buyer Personas & Ideal Customer Profiles.


Or, download an infographic version of this post.


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