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Kirk Enright
Mar 2, 20231 min read
Updated eBooks w/Jobs To Be Done Framework For ICPs & Buyer Personas
We've updated both "The Complete Guide To Building Better Buyer Personas & ICPs" and "A Quick Guide To Buyer Persona & ICP Frameworks"...
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Kirk Enright
Feb 22, 20231 min read
Independent review & video walk-through
Courtesy of The Digital Growth Hacks Club.
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Kirk Enright
Feb 16, 20237 min read
A few more examples of ChatGPT & Power Personas
A few dozen more tests later and ChatGPT is... interesting. Some good things. Some bad things. If there's an upside, I think it puts puts...
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Kirk Enright
Jan 19, 20233 min read
How to us ChatGPT with Power Personas
ChatGPT is getting a lot of buzz these days, but can it be used with behavioral segmentation & personalization prompts?
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Kirk Enright
Sep 28, 20221 min read
New Power Personas Feature: Nurturing Sequences
Why: Because the more your content aligns with your customers, the better you'll move them through the funnel What it does: Uses your...
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Kirk Enright
Jun 21, 20224 min read
How To Create Marketing Personas From Pain Points
Marketing Personas are a simple, powerful way for sales, marketing, and design & development teams to better understand, engage and...
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Kirk Enright
Jun 21, 20227 min read
How To Choose A Framework For Your Buyer Personas
A buyer persona is a composite that gives you a richly-detailed picture of your target audiences by combining demographic and...
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Kirk Enright
Jun 21, 20222 min read
How To Create Winning Content From A Marketing Persona
Marketing personas are a simple, powerful way for content marketing teams to better understand, engage and impact their customers. But...
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Kirk Enright
Jun 20, 20226 min read
How To Create A Marketing Persona
A marketing persona is a composite that gives you a richly-detailed picture of your target audiences by combining demographic and...
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Kirk Enright
Jun 20, 20222 min read
How To Create Winning Content From An Audience Persona
Buyer personas are a simple, powerful way for content marketing teams to better understand, engage and impact their customers. But how do...
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Kirk Enright
Jun 20, 20221 min read
The Easiest Guide To Creating Audience Personas, Ever
Do a lot of research? Do a little research? Either way, this infographic will guide you through the steps. (If you're looking for even...
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Kirk Enright
May 3, 20226 min read
How To Create A Buyer Persona
A buyer persona is a composite that gives you a richly-detailed picture of your target audiences by combining demographic and...
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Kirk Enright
May 2, 20222 min read
How To Create A Simple Sales Playbook From A Buyer Persona or ICP
First, why? In my experience, the benefit to creating and using buyer personas is that they help get everyone on your team on the same...
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Kirk Enright
Apr 25, 20221 min read
Introducing Empathy Maps
Use empathy maps? These are automatically generated as part of the normal buyer persona building process.
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Kirk Enright
Apr 25, 20221 min read
The Easiest Guide To Creating Buyer Personas, Ever
How to create buyer personas? Learn how. Use pain points, use cases, journey maps and more.
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Kirk Enright
Mar 23, 20222 min read
How To Create Winning Content From A Buyer Persona Or Ideal Customer Profile
Buyer personas are a simple, powerful way for content marketing teams to better understand, engage and impact their customers. But how do...
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Kirk Enright
Mar 12, 20224 min read
How To Create Ideal Customer Profiles From Pain Points
Ideal Customer Profiles (ICPs) are a simple, powerful way for sales, marketing, and design & development teams to better understand,...
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Kirk Enright
Mar 12, 20224 min read
How To Create Buyer Personas From Pain Points
Buyer personas are a simple, powerful way for sales, marketing, and design & development teams to better understand, engage and impact...
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Kirk Enright
Mar 4, 20221 min read
Buyer Personas: Need To Have Or Nice To Have?
Buyer Personas and Ideal Customer Profiles have been around for a long, long time because no business can survive without customers. No...
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