For a lot of people, the hard part of creating buyer personas is identifying key traits, tendencies and characteristics. To make that...

1. Study your customers — Who are they? Why do they buy? 2. Combine and consolidate your research to get a good, overall picture of your...

B2B buyer persona use cases

Company Type: B2B sales Goal(s): Encourage SDRs to embrace and adopt “best practices” by developing a customer-focused playbook ...

Company Type: Growth-focused B2B services provider Goal(s): Get SDRs, marketers and other go-to-market team members to use the right...

Company Type: Mid-size agency w/consumer-facing client Goal(s): Develop a content marketing program that targets influencers and...

Company Type: Fast-growth, B2B SaaS Goal(s): Get sales and marketing to work more closely together, promising the same things and using...

ICPs and marketing personas are a great way to bring customers to life. They get everyone on the same page, using the same reference...

I'm asked this question all the time. In my experience, the benefit to creating and using Ideal Customer Profiles (ICPs) is that they get...

This is something that comes up a lot in demos and I think there are three good reasons to do Ideal Customer Profiles (ICPs) with your...

Personas get everyone on the same page, talking about the same thing and moving in the same direction. Sure, they take a little effort...

This is something that comes up a lot in demos and I think there are three good reasons to do personas with your clients instead of just...

It's finally here -- the last five episodes of Money Heist. In honor of the world's most famous thieves (sorry... Danny Ocean & friends....

There's a post that pops up on LinkedIN every now and then that uses Prince Charles and Ozzy Osbourne to highlight the foolishness of...

In my experience, creating personas is a process of using specific parameters to group and differentiate customers. Sometimes parameters...

When we set out to build a marketing, branding and sales persona creator/management tool, there were two pain points we wanted to...

What makes a successful CEO? This article from the Harvard Business Review lists four broad characteristics: 1. Decisive 2. Engaging 3....

I'm asked this question all the time. (Though not usually by our beta-users, as they're all branding & marketing types who use our...